This section will contain a list of all past and present bid opportunities for the City of Muskegon.

Marketing and Communications Plan

REQUEST FOR QUOTES: Marketing and Communications Plan

Watch Muskegon
933 Terrace St
Muskegon, MI 49440

BACKGROUND

Watch Muskegon launched in 2014 as a county-wide, substantially privately funded campaign, supported by a number of local businesses, individuals and passionate Muskegon residents. This inclusive initiative focused on three pillars: Beautification, Education and Marketing. The goal of Watch Muskegon was to improve the overall image of the Muskegon Area to attract new residents, visitors, business and capital investment to Muskegon County. The campaign successfully helped change the perception of the Muskegon Area through several marketing campaigns, beautification projects and new educational trainings. In 2020, the six-year campaign ended. Watch Muskegon has decided to keep the brand alive through a new campaign focused on improving Muskegon’s image to external audiences and encourage remote workers to consider relocating to Muskegon.

PROJECT OVERVIEW

Watch Muskegon is seeking a quote to develop and execute a marketing and communications plan for a new image campaign for the Muskegon area. As the community evolves into a well-known and sought out destination, it is clear that an updated community image is needed. Muskegon’s unique combination of art and outdoor assets and variety of housing options provides a competitive marketing advantage over other communities. It provides opportunities to attract visitors, businesses, residents and workforce talent by promoting these unique assets in one combined message.

OBJECTIVE

Now is the time to capture a new audience of potential residents by using inclusive messaging and retargeting efforts. The Watch Muskegon committee has developed new content to attract potential residents and seeks an agency to create and implement a successful marketing and communications plan to share in selected markets of Grand Rapids, Lansing and Chicago.

SCOPE OF WORK

The chosen agency will develop and implement a marketing and communications plan to attract new residents to the Muskegon area using a unified message of highlighting Muskegon’s arts and cultural, outdoor assets and variety of housing. The agency will be required to use the following strategies and tools:

  • Social media marketing
  • Mobile marketing
  • Geofence marketing
  • Retargeting visitors after they visit Muskegon
  • Search engine optimization
  • Print and digital ad design
  • Billboard placement

 RFQ SCHEDULE

Issue Request for Quotes: December 17, 2021

RFQ submittals: January 6, 2022 at 2 pm

 CONTENTS OF QUOTE

In order to assist Watch Muskegon in its evaluations of submissions, the following should be used by agencies when preparing their RFQ’s. This is intended as a guideline only and should not be considered restrictive. Additional material which is felt to be relevant to the submission should also be included.

  1. Corporate Information
    • Years in operation.
    • Number of staff.
    • Summary of your organization and structure.
    • Experience delivering similar campaigns.
    • Outline of other services your company provides.
    • Equivalent information for any additional partners in the bid.
  2. References/Commitment of Key Staff
    • Supply three references from the last 5 years of comparable campaigns performed by your company; include contacts, telephone numbers that you agree the Watch Muskegon committee can contact.
    • Include brief resumes of proposed staff assigned to this project indicating education, professional accomplishments, relevant experience and their specific role or responsibility assigned to this project.
  3. Qualifications
    • Demonstrate experience delivering similar and comparable marketing, public relations and advertising to similar campaigns.
    • Demonstrate strategies you will use to reach desired target markets.
    • Demonstrate your ability to coordinate processes to ensure deadlines are realized.
    • Demonstrate your ability to manage project timelines while maximizing budgets.
    • Demonstrate the ability to execute tactics that support an overall strategic plan.
  4. Approach
    • Provide a preliminary overview of your approach of working with the Watch Muskegon committee.
    • Creativity: describe how you would intend to approach and deliver integrated campaigns that include all mediums utilizing marketing, advertising, digital tools and public relations tools.
    • Innovation: describe how your strategy will position the Muskegon area as the best place to live, work and play.
  5. Proposed pricing
    • Provide a detailed pricing schedule.

 AGENCY SELECTION CRITERIA

Agency selection will be the sole responsibility of the Watch Muskegon committee and will be undertaken at the sole discretion of the Watch Muskegon committee in accordance with the selection criteria below. Quotes will be evaluated by but not limited to the following criteria:

  • Agency approach and client services.
  • Relevant experience in image campaigns.
  • Demonstration of executing campaigns with measurable evidence of success. Experience using research to develop compelling creative and messaging.
  • Ability to encompass a marketing, advertising and public relations campaign into a broader strategic plan.
  • Proposed pricing.

Based on RFQ responses, interviews of finalists may be conducted.

QUESTIONS AND SUBMISSION:

Questions and final proposals must be submitted to the attention of:

Ann Meisch, City Clerk

City of Muskegon

ann.meisch@shorelinecity.com

231-724-6705

933 Terrace Street Muskegon, MI 49440

ONLY SEALED BIDS WILL BE ACCEPTED – NO EMAIL

Issue Request for Quotes: December 17, 2021

RFQ submittals: January 6, 2022 @ 2 pm

Marketing and Communications Plan RFQ(PDF)

Request for Developer Qualifications – 1144 Third St

The City of Muskegon and Alliance Preferred Properties LLC seek a development partner for a 2.9-acre site at the intersection of 1st and 3rd street, bordered to the North by Houston Avenue. The City and property owner are eager to work with qualified respondents to negotiate a  mutually beneficial arrangement.

Proposals are due December 17, 2021. More information can be found in the attached link.

MEDC and City of Muskegon Release Request for Mixed-Use Developer: 1144 Third St in Downtown Muskegon’s Midtown

Request For Qualifications For Developers To Carry Out Scattered-Site Single-Family Construction Activities

I. INTRODUCTION

The City of Muskegon(“City”) invites qualified for-profit and/or nonprofit developers (“Developers”) with extensive experience in single-family real estate construction to submit their qualifications for the City’s Scattered-Site Housing Construction Program (“Program”). The City has allocated American Rescue Plan (ARP) funds totaling $5,000,000 to address the need for new housing in our community. The City will utilize these funds to help finance developers to construct market-rate single-family housing throughout our city on a 1 to 1 basis, providing 50% of the construction costs to the developer. 50% of the properties must be sold to homeowners earning less than 125% of the Area Median Income (AMI), as calculated for Muskegon County by the Michigan State Housing Development Authority effective April 1, 2021. Each Developer selected will be required to enter into a Development Agreement with the City. A sample agreement is included as Attachment A as background information; the final form may differ. The City is requesting potential Developers to provide the following services:

  • Acquisition of vacant residential lots
  • Surveying and grading of building sites
  • Construction of new residential buildings
  • Asset management of sites during the development period
  • Sales of constructed homes to eligible households
  • Other eligible activity, as approved by the City

Respondents should transmit their submissions in hard copy only by U.S. Mail, express delivery or hand delivery to the following address by 3:00 PM August 31, 2021:

933 Terrace Street
City Clerk’s Office
Muskegon, MI 49440

The number of Developers selected to participate in the program will be based upon available funding, capacity and qualifications of Developers, and volume of available properties.

Respondents will be notified of the City’s action on proposals within approximately 10 days of the submission deadline.

[Full PDF]

Wood Street Resurfacing – Apple to Marquette

Project: H92102 Wood Street; Apple to Marquette

The City of Muskegon, Michigan will receive sealed bids until 2:00 p.m. local time on
Tuesday, August 17, 2021, at the City Clerk’s Office, City Hall, 933 Terrace Street, Muskegon, Michigan, at which time and place all bids will be publicly opened and read aloud for the following items of work to include:

0.75 miles of milling and resurfacing, including manhole and valve box adjustment, and sidewalk upgrades alone Wood Street, located in the City of Muskegon, Muskegon County.

Electronic copies of Plans and Specifications may be obtained on or after Friday, July 30, 2021 from the City of Muskegon website, or by request to the Engineering Department via phone or email; 231.724.6707 or engineering@shorelinecity.com. Printed copies can be obtained by request from the Engineering Department located at 1350 E. Keating Ave, Muskegon MI, 49442 for a cost of $40.

An amount equal to five percent (5%) of the Bid must be submitted with each Bid Proposal in one of three forms acceptable to the City of Muskegon.

Contract documents may be examined at the following locations:

  • Public Services Building, 1350 E. Keating Ave., Muskegon MI  49442
  • City of Muskegon website: www.shorelinecity.com
  • Grand Rapids Builders Exchange

Attention is called to the fact that the City requires: the Contractor consider hiring local work force insofar as possible, not less than the salaries and wages set forth in the Specifications must be paid, 14% minority and 6.9% female are the goals established for participation in each trade, the Contractor must ensure employees and applicants for employment are not discriminated against based upon their race, creed, color, religion, sex, national origin, handicapped condition nor veteran background, and all pertinent regulations must be complied with. Bids may not be withdrawn within sixty (60) days after bid opening. The City of Muskegon reserves the right to reject any or all bids or to waive any informalities or irregularities in the bidding.

A Pre-Bid Conference will NOT be held. All questions should be directed to Joel Brookens (phone: 231-724-6900; email: joel.brookens@shorelinecity.com). NO QUESTIONS regarding this project will be entertained by the City after 12:00 pm on Friday, August 13, 2021.

 

01 H92102 Wood St Specs [PDF]

02 H92102 Wood St Plan Set [PDF]

03 H92102 WOOD Bid TABULATION [PDF]

 

CITY OF MUSKEGON, MICHIGAN
By:  Ann Meisch, City Clerk
PUBLISH: 07/30/2021

ADA POLICY
The City will provide necessary appropriate auxiliary aids services, for example, signers for the hearing impaired, audio tapes for the visually impaired, etc., for disabled persons who want to attend the meeting, upon twenty-four hour notice to the City.  Contact:
Ann Meisch, City Clerk
City of Muskegon, City Hall
933 Terrace Street, Muskegon, MI  49440
(231) 724-6705 or TDD (231) 724-6773

 

RFP – Laketon Avenue Trail Lighting

INTRODUCTION TO PROJECT

The City of Muskegon is seeking proposals from electrical contractors to furnish and install an outdoor pedestrian street lighting system along a portion of the Laketon Trail between Peck Street and Park Street.

The conceptual layout is included in this RFP as Attachment A and includes one light at each of intersections within the project limits and one to two midblock lights within each block. The total number of lights locations is estimated at twelve (12).

Actual final layout of light locations is subject to field adjustment to any accepted recommendations for change provided by the selected provider.  For the purpose of this proposal the conceptual layout should be used as a basis for bidding.

Lights fixtures are proposed to be Parkway Square style as shown in Attachment B.  Poles are proposed to be plain round 4 inch diameter poles in matte black.  Foundations shall be concrete as specified by the pole and fixture manufacturer.  Wiring shall be as specified by the fixture and pole manufacturer.  Payment for Lighting Fixtures will be by the each and is considered inclusive of all items necessary for the foundation, pole, fixture, wiring, fuses and any other items required for a complete installation.

All buried cable shall be located in conduit.  Directional drilling is required for street crossings.  All splices shall be located at accessible locations.

A lighting control panel will be required and is to be located near the mid-point of the system (approximately 5th Street).  Lighting Control Panel shall include NEMA 4X stainless steel cabinet, steel posts and mounting hardware, meter socket, disconnect switch, 100A service panel, photocell, and other equipment as required to provide a complete operable system.

Questions submitted to Leo Evans via email (Leo.Evans@shorelinecity.com) prior to Monday, August 16th, 2021 will be accommodated prior to the bid opening.  Requests received after that date will be accommodated pending staff availability.

Subcontractors, if any, shall be approved by the Project Manager prior to acceptance on this contract.  It is the responsibility and duty of the contractor to verify that the subcontractor meets all conditions.  The contractor shall furnish any subcontractor’s proof of insurance.

Construction shall be per applicable industry standards, the enclosed drawings/specifications, and any additional details provided via addenda.

Work shall be completed on or before April 30th, 2022.

The City has allocated a preliminary budget of $100,000 for completion of this project.

RFP – Laketon Avenue Trail Lighting [PDF]

Attachment A – Lightning Locations [PDF]

Attachment B – Fixture Details [PDF]

ADDENDUM #001 [PDF]

Bid Tabulation – Laketon Trail Lighting (2021-08-24) [PDF]

 

RFP Water Filtration Plant – Gate & Fence Replacement

The City of Muskegon Water Filtration Plant is seeking proposals from qualified gate/fence contractors for the replacement of fencing along the east side of the plant grounds. Approximately 544 feet of fencing needs to be removed and replaced. A new sliding gate will also be installed. A mandatory pre-bid meeting will be held at the Water Filtration Plant on Tuesday, July 27, 2021 at 2:00 p.m. Proposals will be due on Tuesday, August 3, 2021 at 2:00 p.m.

[RFP Water Filtration Plant Fencing]

RFP – HVAC System Improvements at DPW

INTRODUCTION TO PROJECT

The City of Muskegon is seeking proposals from interested consulting engineers to provide inspection, review of facilities, and design related to improvements of the HVAC system at the City’s DPW building located at 1350 E Keating.

Over the years, the HVAC system at DPW has been modified several times. The city has been dealing with poor heating and cooling issues for some time. The City would like a review of our current system; along with known problems and issues; and a recommended solution, including design, size and layout of plumbing, size of proposed units and/or air handlers, and estimated cost of improvements. Final documents provided to the City should be in a manner in which the City is able collect bids for the installation work.

The City will make available the original blue prints for the Department of Public Works building. Attached are pages from the plans, showing the areas of concern. Main areas of concern are as follows:

  • Breakroom/Lunch room and men’s locker room area: This area is controlled by two units, one of which does not have AC, therefore the men’s locker room (including bathroom and shower areas) are not air conditioned but does have constant air flow. The AC that is located here, does not cool properly nor does it heat properly.
  • Women’s locker room: heated by a constant heating system and variable air exchanger. This area sees little use and the current system is not efficient for the use of the area.
  • Office areas highlighted in green: These areas do not have an air handling unit and are heated and cool by individual mini-split units. These units are nearing the end of their expected life and are not efficient.

It is the City’s intent to replace or add air handling units under the direction of the selected contractor. The City will most likely have to add this expense in future budgets and may have to post pone the actual work until future dates.

City of Muskegon will host a site meeting (non-mandatory) on Thursday, July 29, 2021 at 10:00 am (at DPW building, 1350 E Keating Ave) to answer questions and review the project site.  Questions submitted to Joel Brookens via email (Joel.Brookens@shorelinecity.com) prior to Friday, July 30 at 4:00 pm will be accommodated prior to the bid opening.  Requests received after that date will be accommodated pending staff availability.

Subcontractors, if any, shall be approved by the Project Manager prior to acceptance on this contract and shall bound by these specifications.  It is the responsibility and duty of the contractor to verify that the subcontractor meets all conditions.  The contractor shall furnish any subcontractor’s proof of insurance meeting city requirements.

Construction shall be per applicable industry and City of Muskegon standards and shall comply with all applicable City of Muskegon policies and procedures.

RFP – HVAC System Improvements DPW [PDF]

DPW Building Plans Marked [PDF]

RFQ – Kruse Park Boardwalk

INTRODUCTION TO PROJECT

The City of Muskegon is seeking proposals from architectural firms to provide preliminary design concepts and cost estimates relative to replacing the Lake Michigan Beach Access at Kruse Park.

Kruse Park – https://goo.gl/maps/L6jQESpSp4iHVhVR6

Kruse Park is located on the shores of Lake Michigan at the southern end of the City of Muskegon Limits.  Access to the site is via Sherman Boulevard from US-31.

The park serves as one of the primary access points to Lake Michigan within the City of Muskegon and also serves as the designated dog beach within the City. Access from the parking lot to the beach is provided via a handicap accessible boardwalk which traverses from the parking lot down to the beach, approximately a 30 FT elevation difference.

During the high water events on Lake Michigan in 2019-2020 portions of the boardwalk were compromised and eroded requiring the closure of the boardwalk and removal of several sections of decking before they were washed into the lake.  Currently the portion of the boardwalk providing access to the lakefront is closed and remains unusable due to the sections that required removal.

The City is seeking qualified firms to provide the following services:

  • Review of the site and assessment of the existing conditions
  • Identify options for the site to restore access between the lakefront and parking lot
  • Prepare conceptual renderings and cost estimates for the identified options
  • Hosting an public meeting to solicit feedback on the identified options
  • Preparing a final recommendation inclusive of the conceptual designs, cost estimates, public feedback, any revisions/changes to the conceptual designs, and identification potential funding sources to move the project forward

The City is seeking firms with prior experience working on projects of similar scope.

The City has allocated a preliminary budget of $15,000 for completion of the items identified in this proposal.

RFQ – Kruse Park Boardwalk [PDF]

Attachment A – Area Map [PDF]

Kruse Park Boardwalk RFP Scoresheet (2021-08-18)[PDF]

RFP – Reese Playfield and Beukema Playfield Playground Improvements

INTRODUCTION TO PROJECT

The City of Muskegon is seeking proposals from interested companies to propose new playground equipment at two parks within the City of Muskegon, Reese Playfield located at 1345 E Forest Ave and Beukema Playfield located at 1188 Wesley Ave.  The city and community desire to replace the existing playground equipment, surfacing and replace them with new surfaces and equipment per the Public Playground Safety Handbook, Publication #325. The City is open to different options for features, look and design of the play structure. The desired features should be youth specific and not intended for adults. Proposal and plans should consider accessibility in both features and surfacing; Reese Field must be fully ADA compliant and Beukema Field must meet minimum ADA standards. Proposals should also consider the existing use and age groups of the park. Proposals should include enough detailed information about the structures so the City can make an informed decision.

The City will select the proposal determined to best fit the area, intended use and value. Bids should be inclusive of all work including subcontracted items such as concrete and project cleanup. Proposals should NOT exceed $350,000.00 for Reese Playfield and $150,000.00 for Beukema Playfield.

Bidding Contractors will be responsible for the following items of work:

    • Site preparations, grading, base materials
    • Playground Equipment and Installation
    • Playground Surfacing
    • Project finishing including topsoil and seeding of areas disturbed

City of Muskegon will provide the following items of work in advance of or in conjunction with the project:

    • Removal of Existing Equipment

City of Muskegon will host site meetings upon request to answer questions and review the project site.  Requests submitted to Milo Root via email (Milo.Root@shorelinecity.com) prior to June 23 will be accommodated prior to the bid opening.  Requests received after that date will be accommodated pending staff availability.

Subcontractors, if any, shall be approved by the Project Manager prior to acceptance on this contract and shall bound by these specifications.  It is the responsibility and duty of the contractor to verify that the subcontractor meets all conditions.  The contractor shall furnish any subcontractor’s proof of insurance meeting city requirements.

Construction shall be per applicable industry standards, the enclosed drawings/specifications, and any additional details provided via addenda.

Work shall be completed prior to: Undetermined, proposals should state excepted completion date.    

RFP Reese and Beukema

Request for Proposal (RFP) McCrae Basketball Court

INTRODUCTION TO PROJECT

The City of Muskegon is seeking proposals from interested companies to provide site demolition and preparation work within McCrae Park. The city and community desire to improve the existing facility according to the vision included in the attachment. As a first step towards that goal the city is soliciting bids to provide assistance in completing the site demolition and restoration.

  • Bidding Contractors will be responsible for the following items of work:
  • Removal of the existing paved basketball court and hoop structure including footings
  • Install 2 basketball poles and footings per manufacture (poles provided by City)
  • Install 6” thick, 94’ long by 60’ wide concrete pad and relief sawing as specified in plan
  • Site Restoration including topsoil and seed

City of Muskegon will provide the following items of work in advance of or in conjunction with the project:

  • 2 basketball hoop poles
  • Staining and Sealing

City of Muskegon will host site meetings upon request to answer questions and review the project site. Requests submitted to Kevin Parker (kevin.parker@shorelinecity.com) prior to May 21, 2021 will be accommodated prior to the bid opening. Requests received after that date will be accommodated pending staff availability.

Subcontractors, if any, shall be approved by the Project Manager prior to acceptance on this contract and shall bound by these specifications. It is the responsibility and duty of the contractor to verify that the subcontractor meets all conditions. The contractor shall furnish any subcontractor’s proof of insurance meeting city requirements.

Construction shall be per applicable industry standards, the enclosed drawings/specifications, and any additional details provided via addenda.
Work shall be coordinated with any other park uses to minimize impact to their use and shall be completed prior to August 31, 2021.

01 RFP – McCrae Basketball Court
02 RFP – McCrae BB Court Plan Sheets