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CITY OF
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Agenda Item Review Form
Muskegon City Commission
Commission Meeting Date: November 10, 2025 Title: Limited Traffic Data Software Subscription
Submitted by: Dan VanderHeide, Public Works Department: Public Works
Director
Brief Summary:
Staff requests authorization to enter into a three-year contract with Vertosoft, LLC for $26,752 per year
for a subscription to Urban SDK traffic data software.
Detailed Summary & Background:
Staff in the Police Department and Engineering Department have long been interested in taking
advantage of improving technology to gain a better understanding of traffic in the City. Current
technology involves placing radar trailers or rubber hoses on the roadways and returning later to pick
up the devices and process the data, one location at a time. Urban SDK offers a solution that will
give both departments access to speed and volume data across the entire city network,
instantaneously, via software. Urban SDK uses the connected devices already in nearly all vehicles to
anonymously report speed and volume data.
Vertisoft has provided the City with a quote for a three-year contract that is based on Sourcewell
pricing. Sourcewell is a purchasing cooperative that competitively bids goods and services and
offers its members the ability to purchase those items at the lowest bid price. It meets the City's
purchasing policy requirements for a public bid. While this item was not specifically budgeted for in
the street fund budgets, reserves are available to cover this expense, and the budget will be
amended accordingly. This advanced software will improve the staff's efficiency, knowledge and
accuracy.
Goal/Action Item:
2027 Goal 1: Destination Community & Quality of Life - Recognizable improvements fo community
safety
Is this a repeat item?:
Explain what change has been made to justify bringing it back to Commission:
Amount Requested: Budgeted Item:
$26,752 Yes No X | N/A
Fund(s) or Account(s): Budget Amendment Needed:
202 and 203 (Major and Local Streets) Yes xX | No N/A
Recommended Motion:
Move to authorize staff to enter into a three-year contract with Vertosoft, LLC for $26,752 per year for
WVertosoft Date: 10/14/2025, 1:32 PM
1602 Village Market Blvd SE, Suite 320 Phone: 571 707-4130
Leesburg, VA20175 USA Fax: 571-291-4119
Email: [email protected]
Cage Code: 7QV38
UEI Number Y7D5MXRU2839 Vertosoft Contact: David Ball
DUNS# 080431574 Phone: (571) 218-5194
Federal Tax ID: 81-3911287 Email: [email protected]
Business Size: Small Business
Vertosoft Quote for Urban SDK - City of Muskegon, MI
Contract: Sourcewell: 060624-VTO
Quote #: Q-15689 Quote For:
Expires On: 11/30/2025 Name: Dan VanderHeide
Company: City of Muskegon, MI
Email: [email protected]
Ship To
Phone: 231-724-4100
City of Muskegon, MI
PAYMENT TERMS DELIVERY METHOD PAYMENT METHOD VERTOSOFT CUST ID SUPPLIER REF #
Net 30 Electronic Check/ACH/Credit Card Contract Commitment:
36 Months
Overall POP Start Date: 12/1/2025
Overall POP End Date: 11/30/2028
Year 1 Coverage Dates: 12/1/2025 - 11/30/2026
PART # DESCRIPTION QTY UNIT PRICE | EXTENDED
USDK104 Speed Insights (250-500 Miles) 1.00 $22,252.00 $22,252.00
USDK201 Volume Insights (1-1000 Miles) 1.00 $4,500.00 $4,500.00
Year 1 TOTAL: $26,752.00
Year 2 Coverage Dates: 12/1/2026 - 11/30/2027
PART # DESCRIPTION QTY UNIT PRICE | EXTENDED
USDK104 Speed Insights (250-500 Miles) 1.00 $22,252.00 $22,252.00
USDK201 Volume Insights (1-1000 Miles) 1.00 $4,500.00 $4,500.00
Year 2 TOTAL: $26,752.00
Page 1 of 2
Year 3 Coverage Dates: 12/1/2027 - 11/30/2028
PART # DESCRIPTION QTY UNIT PRICE | EXTENDED
USDK104 Speed Insights (250-500 Miles) 1.00 $22,252.00 $22,252.00
USDK201 Volume Insights (1-1000 Miles) 1.00 $4,500.00 $4,500.00
Year 3 TOTAL: $26,752.00
TOTAL: $80,256.00
Quote Terms
By purchasing the products and services described in this order form, the Customer is expressly agreeing to the End User
Agreement published at https://www.vertosoft.com/terms-and-conditions-urban-sdk
Taxes: Sales tax shall be added at the time of an invoice, unless a copy of a valid tax exemption or resale certificate is
provided.
Credit Card Orders: Additional fees may apply if paying by credit card.
All Purchase Orders must include: End User Name, Phone Number, Email Address, Purchase Order Number, Government
Contract Number or Our Quote Number, Bill-To and Ship-To Address (Cannot ship to a PO Box), Period of Performance
(if applicable), and a Signature of a duly Authorized Representative.
IN WITNESS WHEREOF, the Parties hereto have executed the Agreement as of the last Signature Date below.
Vertosoft LLC City of Muskegon, MI
Signature: tal ou Signature Aa \bederfledtl x
Namne: Dan VanderHeide
Title: Senior Director Title: Director of Public Works
Date: 11/11/25
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