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CITY OF
m ~”@ MUSKEGON
Agenda Item Review Form
Muskegon City Commission
Commission Meeting Date: March 10, 2026 Title: Approval of Amendment from Placer Labs.
Inc.
Submitted by: Isabela Gonzalez, Development Department: Economic Development
Analyst
Brief Summary:
The City of Muskegon’s agreement with Placer Labs, Inc. for access to the Placer.ai data analytics
platform is due for renewal.
Detailed Summary & Background:
The City of Muskegon entered into an Order Form agreement with Placer Labs, Inc. on April 14, 2021
for access to the Placer.ai analytics platform. The current agreement term is set to expire, and this
amendment extends the agreement for an additional 12-month term commencing April 14, 2026
and ending April 13, 2027. Beginning April 14, 2026, the updated annual subscription fee will be
$18,522. This reflects a total list price of $22,750 with a discount of $4,228 applied.
The Placer.ai platform provides location analytics and visitation data used by staff to support
economic development efforts, including tracking attendance and visitor patterns for special events,
analyzing foot traffic in commercial coridors and neighborhoods, evaluating park usage, and
supporting presentations such as the DDA Annual Meeting.
Goal/Action ltem:
2027 Goal 2: Economic Development Housing and Business
Is this a repeat item?:
Explain what change has been made fo justify bringing it back to Commission:
Amount Requested: Budgeted ltem:
$18,522 Yes a No N/A
Fund(s) or Account(s): Budget Amendment Needed:
101-701-801 Yes No a N/A
Recommended Motion:
| move to approve the Amendment to Order Form to continue services with Placer Labs, Inc. under
the revised terms and authorize Jake Eckholm fo sign.
Approvals: Name the Policy/Ordinance Followed:
© Placer.al
PLACER LABS, INC.
AMENDMENT TO ORDER FORM
This Amendment to Order Form (this “Amendment”), dated and effective as of the last signature below
(the “Amendment Date”), modifies the Order Form executed by City of Muskegon (“Customer”) and
Placer Labs, Inc. (“Placex’”’) on or about April 14, 2021 (together with any other prior amendments thereto,
the “Order Form”). Unless otherwise defined, capitalized terms herein have the same meaning as in the
Order Form. Placer and Customer agree to amend the Order Form as follows:
1. The Parties agree to an Additional Term commencing on April 14, 2026 (“Commencement
Date”) and ending on April 13, 2027.
2. Starting on the Commencement Date, the following summary of the Services and Fees is
added to the beginning of the Order Form and replaces any existing summary:
Services and Fees.
Services Description List Price Discount Total Fees Services
Description
Detail
Platform Access $22,750.00 $4,228.00 $18,522.00 Section 2
Chains Report Expanded $0.00 $0.00 $0.00 Section 2
Total List Price $22,750.00
Total Discount $4,228,00
Subscription Fees Total $18,522.00
All Fees in this Order Form are shown in US Dollar (USD)
3, Customer’s invoicing schedule for this Additional Term shall be as follows and replaces the
current invoicing schedule, if any (for purposes of this Amendment, Effective Date means
Commencement Date):
Annually (Placer will invoice
Placer will invoice Customer as follows for the Customer for the entire Annual Fee
Additional Term starting on the Effective Date: promptly after the Effective Date and
then annually thereafter)
Customer shall pay all invoices within the
30
following number of days of the invoice date:
© Placer.al
PLACER LABS, INC.
4, Except as modified by the terms of this Amendment, the Order Form shall remain in full force
and effect. In the event of any conflict or inconsistency between any provision of this
Amendment and any provision of the Order Form, the provisions of this Amendment shall govern
and control.
City of Muskegon Placer Labs, Inc.
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Name) /y Eel ba Name: Vernell Wisdom
“Vnector of Deivelepatnb rer Head of Contract Management
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Date: LZ,>ws Date: aru noE
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