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CITY OF MUSKEGON
LAKESIDE BID/CIA MEETING
April 7, 2026 @ 9:00 AM
CITY OF MUSKEGON, ROOM 204
933 TERRACE STREET, MUSKEGON, MI 49440
☐ CALL TO ORDER:
☐ ROLL CALL:
☐ APPROVAL OF MINUTES:
A. 3-3-26 Meeting Minutes Economic Development
☐ NEW BUSINESS:
A. February Financial Report - BID Economic Development
B. February Financial Report - CIA Economic Development
C. CIA Facade Improvement Grant Application — Marine Tap Room
Economic Development
D. CIA Facade Improvement Grant Application — Sitting Pretty Pet Spa
Economic Development
E. Livability Magazine Advertisement Economic Development
F. Small Business Week Happy Hour Economic Development
☐ OLD BUSINESS:
☐ ANY OTHER BUSINESS:
☐ PUBLIC COMMENT:
☐ ADJOURNMENT:
AMERICAN DISABILITY ACT POLICY FOR ACCESS TO OPEN MEETINGS OF THE CITY OF
MUSKEGON AND ANY OF ITS COMMITTEES OR SUBCOMMITTEES
To give comment on a live-streamed meeting the city will provide a call-in telephone
number to the public to be able to call and give comment. For a public meeting that is
not live-streamed, and which a citizen would like to watch and give comment, they
must contact the City Clerk’s Office with at least a two-business day notice. The
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participant will then receive a zoom link which will allow them to watch live and give
comment. Contact information is below. For more details, please
visit: www.shorelinecity.com
The City of Muskegon will provide necessary reasonable auxiliary aids and services, such
as signers for the hearing impaired and audio tapes of printed materials being
considered at the meeting, to individuals with disabilities who want to attend the
meeting with twenty-four (24) hours’ notice to the City of Muskegon. Individuals with
disabilities requiring auxiliary aids or services should contact the City of Muskegon by
writing or by calling the following:
Ann Marie Meisch, MMC. City Clerk. 933 Terrace St. Muskegon, MI 49440. (231)724-6705.
[email protected]
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CITY OF MUSKEGON
LAKESIDE BID/CIA MEETING
March 3, 2026 @ 9:00 AM
CITY OF MUSKEGON, ROOM 204
933 TERRACE STREET, MUSKEGON, MI 49440
MINUTES
CALL TO ORDER
M. Flermoen called the meeting to order at 9:01 and roll was taken.
ROLL CALL
M. Flermoen called the meeting to order at 9:01 and roll was taken.
MEMBERS PRESENT: Melanie Lyonnais, Carol Castle, Louise Hopson, Mark
Flermoen, Margaret Smith, Dick Ghezzi, Ed Bodman
MEMBERS EXCUSED: Jerome Johnson
STAFF PRESENT: I. Gonzalez, W. Webster
OTHERS PRESENT:
APPROVAL OF MINUTES
A. 2-3-26 Meeting Minutes Economic Development
A motion to approve 2-3-26 Meeting Minutes was made by J. Seyferth with the
spelling correction of M. Lyonnais name, supported by M. Smith, and approved
by all.
OLD BUSINESS
A. Lakeshore Drive Landscaping Economic Development
Barry’s total bid for furnishing and maintaining 20 corridor planters is $6,525. Base
pricing includes large pots at $25 each, with an estimated $3,000 upgrade cost
for higher-tier planter options. Staff has confirmed with Barry’s that pricing is not
contingent on bulk purchasing. Clarification regarding which planter units would
require upgraded pricing was discussed, the terracotta pots have no additional
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upcharge.
Initially, $2,000 was budgeted within the BID budget for landscaping. Upon
further review, staff recommends allocating this expense through the CIA, as the
project aligns with corridor enhancement priorities. Given that the BID expires in
January 2027, continued landscaping expenses beyond that timeframe would
be funded through the CIA.
Per board direction, the landscaping expense has been added to the CIA
budget. The estimated CIA year-end fund balance would adjust from
approximately $71,000 to just over $64,500.
Motion by M. Smith to move forward with the Barry's Greenhouse bid to do the
planters along Lakeshore Drive, second by L. Hopson
ROLL VOTE: Ayes: M. Lyonnais, C. Castle, M. Smith, E. Bodman, L. Hopson, M.
Flermoen, D. Ghezzi, J. Seyferth
Nays: None
Motion Passes
NEW BUSINESS
A. Attendance Expectations for 2026 Economic Development
The Community Relations Committee has established attendance guidelines,
and staff has attached a copy for reference. The board may review these
guidelines and discuss expectations moving forward.
C. Castle made a motion to amend the bylaws to reflect monthly meetings and
automatic recommendation to CDC for replacement after 4 absences.
ROLL VOTE: Ayes:M. Lyonnais, C. Castle, M. Smith, E. Bodman, L. Hopson, M.
Flermoen, D. Ghezzi, J. Seyferth
Nays: None
MOTION PASSES
B. Vice Chair Appointment Economic Development
With the City Manager resuming his seat on the Lakeside BID/CIA Board, the
former Vice Chair (Sarah) is no longer serving in that role. The Board will need to
elect a new Vice Chair.
L. Hopson motioned to nominate M. Smith as Vice Chair. Supported by M.
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Lyonnais.
ROLL VOTE: Ayes: M. Lyonnais, C. Castle, M. Smith, E. Bodman, L. Hopson, M.
Flermoen, D. Ghezzi, J. Seyferth
Nays: None
MOTION PASSES
ANY OTHER BUSINESS
Sign Ordinance - L. Hopson inquired about the moratorium sign ordinance for
Lakeside - Discussion only
Pedestrian Friendly District Signage - M. Smith inquired about permanent
business listings showing events, businesses, etc throughout the business district.
I. Gonzalez to do further research - Discussion only.
PUBLIC COMMENT
No Public Comment
ADJOURNMENT
There being no further business, the meeting was adjourned at 10:01.
Respectfully Submitted,
Ann Marie Meisch, MMC City Clerk
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Agenda Item Review Form
Muskegon Lakeside BID/CIA
Commission Meeting Date: April 7, 2026 Title: February Financial Report - BID
Submitted by: Isabela Gonzalez, Development Department: Economic Development
Analyst
Brief Summary:
Staff is asking the Lakeside BID/CIA to review and accept the BID financial report as of February 28,
2026.
Detailed Summary & Background:
February financial activity for the Lakeside Business Improvement District included interest earned on
investments in the amount of $3.54.
Goal/Action Item:
Is this a repeat item?:
Explain what change has been made to justify bringing it back to Commission:
Amount Requested: Budgeted Item:
N/A Yes No N/A
Fund(s) or Account(s): Budget Amendment Needed:
N/A Yes No N/A
Recommended Motion:
I move to accept the BID February Financial Report.
Approvals: Name the Policy/Ordinance Followed:
Immediate Division
Head
Information
Technology
Other Division Heads
Communication
Legal Review
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LAKESIDE BID FINANCIAL FOR 02/28/2026
Revenues 2025 ACTUAL 2026 BUDGET 28-Feb-26
Special Assessments $ 22,448.23 $ 22,060.41 $ -
Interest Income $ 64.54 $ 70.00 $ 3.54
Grant (MML Foundation) $ -
Lakeside District Assoc. (split cost Christmas) $ -
Lakeside Neighborhood Assoc. $ - $ -
Fall Festival $ 200.00 $ -
Transfer from General fund for Snow Removal $ 3,920.00 $ 3,266.00
Intended CIA Transfer $ 11,500.00 $ 15,000.00
Total $ 38,132.77 $ 40,396.41 $ 3.54
Expenses 2025 ACTUAL 2026 BUDGET 28-Feb-26
Landscaping $ - $ 2,000.00
Holiday Decorations $ - $ 750.00
Snow Removal $ 23,000.00 $ 23,000.00
Transfer to DDA $ - $ -
Fall Festival Expenses/Events $ 7,679.00 $ 8,500.00
Advertising $ 5,158.70 $ 5,500.00
Total Expenses $ 35,837.70 $ 39,750.00 $ -
Net Rev/Expenses $ 2,295.07 $ 646.41 $ 3.54
Fund Balance at Beginning of Year $ 13.87 $ 2,308.94
Fund Balance at End of Year $ 2,308.94 $ 2,312.48
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Agenda Item Review Form
Muskegon Lakeside BID/CIA
Commission Meeting Date: April 7, 2026 Title: February Financial Report - CIA
Submitted by: Isabela Gonzalez, Development Department: Economic Development
Analyst
Brief Summary:
Staff is asking the Lakeside BID/CIA to review and accept the BID financial report as of February 28,
2026.
Detailed Summary & Background:
February financial activity for the Lakeside CIA included interest earned on investments in the
amount of $20.31.
Goal/Action Item:
Is this a repeat item?:
Explain what change has been made to justify bringing it back to Commission:
Amount Requested: Budgeted Item:
N/A Yes No N/A
Fund(s) or Account(s): Budget Amendment Needed:
N/A Yes No N/A
Recommended Motion:
I move to accept the CIA February Financial Report.
Approvals: Name the Policy/Ordinance Followed:
Immediate Division
Head
Information
Technology
Other Division Heads
Communication
Legal Review
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Agenda Item Review Form
Muskegon Lakeside BID/CIA
Commission Meeting Date: April 7, 2026 Title: CIA Facade Improvement Grant
Application — Marine Tap Room
Submitted by: Isabela Gonzalez, Development Department: Economic Development
Analyst
Brief Summary:
Request for $2,500 in façade improvement grant funding for replacement of an exterior awning.
Detailed Summary & Background:
Marine Tap Room has submitted a façade improvement grant application requesting funding
assistance for the replacement of an existing exterior awning. The proposed project is an eligible
expense under the program guidelines, as it is an exterior improvement that enhances the building’s
appearance and overall streetscape.
The total project cost is $6,150.60, and the applicant is requesting the maximum reimbursable grant
amount of $2,500. The property is located within the Lakeside business district and appears to meet
program eligibility requirements.
The Lakeside CIA Board will review and consider this request for funding.
Goal/Action Item:
Is this a repeat item?:
Explain what change has been made to justify bringing it back to Commission:
Amount Requested: Budgeted Item:
$2,500 Yes No N/A
Fund(s) or Account(s): Budget Amendment Needed:
CIA - 231 Yes No N/A
Recommended Motion:
I move to approve the façade improvement grant application for Marine Tap Room for the
replacement of an exterior awning, in the amount of $2,500.
Approvals: Name the Policy/Ordinance Followed:
Immediate Division Lakeside CIA Facade Improvement Grant
Head Guidelines
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Information
Technology
Other Division Heads
Communication
Legal Review
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Proposal
Quote PROP010533
Date 1/9/2026
Bill To:
Ship To
Marine Tap Room
1983 Lakeshore Dr Marine Tap Room
Muskegon, MI 49441 1983 Lakeshore Dr
Muskegon, MI 49441
Phone 1 Phone 2 Fax
(231) 755-5581
Purchase Order No. Customer ID Sales ID
7555581 CMC Prices Good For 30 Days from Date of Quote
Qty Description Cost Total
1 Recover One (1) Lace-on Canopy Structure 5,260.00 5,260.00T
Canopy Dim: 4' Height x 15' Projection x 16' Wide
Fabric: Standard Sunbrella; Color: TBD
Valance: Scalloped
Attachment: Lace-on to existing framework
1 INSTALLATION - Labor 575.00 575.00
- Custom fitting canopy
- Installing after fabricated
1 Please Note: 0.00 0.00
- Current lead time is 6-8 weeks upon receiving half down deposit and signed
proposal. Lead time may vary depending on fabric selection as some options are
on backorder.
- Muskegon Awning to verify attachment points and final measurements prior to
fabrication. 1/7/2026
Contact: Chris Nass
231-206-4072
Please sign and return to the address below.
A 50% deposit is due upon order and the balance is due upon completion. Subtotal $5,835.00
Customer Signature _____________________________________ Sales Tax (6.0%) $315.60
Acceptance of Proposal - The above prices, specifications, and conditions are
satisfactory and are hereby accepted. Payment will be made as outlined above. Total $6,150.60
2333 Henry St - Muskegon, MI 49441
800-968-3686 231-759-0911 Fx. 231-759-3200
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MI Canvas & Upholstery
16506 144th Ave
Spring Lake, MI 49456 USA
+16168466220
[email protected]
Estimate
ADDRESS ESTIMATE # 2179
Chriss DATE 02/20/2026
Marine tap room
DATE DESCRIPTION QTY RATE AMOUNT
Labor New awning 16 95.00 1,520.00
Material Grommets 75 1.00 75.00T
Material Serge Ferrari 27 78.50 2,119.50T
Material Keder welt Tongue 7 4.49 31.43T
Note: This is an estimate only. We may need to add additional labor, SUBTOTAL 3,745.93
material and freight charges to the final invoice. If extra materials are TAX 133.56
required, we will notify you. TOTAL
$3,879.49
We also require a 50% deposit on all jobs once estimate is approved.
We require this before ordering materials and beginning work.
Thank you for your business. We appreciate it!
Accepted By Accepted Date
Please Note - All labor is warranted for 90 days unless otherwise specified.
Once Job is completed after 14 days there will be an addititional $75 fee for every 10 days project is left at MI
Canvas & Upholstyery.
Any item not picked up within 90 days from completion will be offered for public sale to cover cost and storage.
ALL ESTIMATES ARE VAILD FOR 30 Days!!
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Agenda Item Review Form
Muskegon Lakeside BID/CIA
Commission Meeting Date: April 7, 2026 Title: CIA Facade Improvement Grant
Application — Sitting Pretty Pet Spa
Submitted by: Isabela Gonzalez, Development Department: Economic Development
Analyst
Brief Summary:
Request for $1384.98 in façade grant funding for a new awning and vinyl signage.
Detailed Summary & Background:
Sitting Pretty Pet Spa has submitted a façade improvement grant application requesting funding
assistance for the installation of a new exterior awning and updated vinyl graphic signage. The
proposed project is an eligible expense under the program guidelines, as it is an exterior
improvement that enhances the building’s appearance and overall streetscape.
The total project cost is $2,769.96, and the applicant is requesting reimbursement $1,384.98. The
property is located within the Lakeside business district and appears to meet program eligibility
requirements.
The Lakeside CIA Board will review and consider this request for funding.
Goal/Action Item:
Is this a repeat item?:
Explain what change has been made to justify bringing it back to Commission:
Amount Requested: Budgeted Item:
$1384.98 Yes No N/A
Fund(s) or Account(s): Budget Amendment Needed:
CIA - 231 Yes No N/A
Recommended Motion:
I move to approve the façade improvement grant application for Sitting Pretty Pet Spa in the
amount of $1,384.98.
Approvals: Name the Policy/Ordinance Followed:
Immediate Division
Head
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Information
Technology
Other Division Heads
Communication
Legal Review
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Agenda Item Review Form
Muskegon Lakeside BID/CIA
Commission Meeting Date: April 7, 2026 Title: Livability Magazine Advertisement
Submitted by: Isabela Gonzalez, Development Department: Economic Development
Analyst
Brief Summary:
Discussion of participation in a shared full-page advertisement highlighting “Summer Saturdays in
Muskegon,” with a cost of approximately $1,400 split among partners.
Detailed Summary & Background:
The City’s Communications Department has invited the Lakeside BID/CIA to participate in a shared
full-page advertisement in the Chamber’s Livability Magazine. The proposed concept is a “Summer
Saturdays in Muskegon” feature, highlighting local districts and activities.
Current partners include the Downtown Development Authority (DDA), the City, and the Farmers
Market. The total cost of the advertisement would be split evenly among participating entities, with
Lakeside’s portion estimated at $1,400.
The Board is asked to consider whether to participate in this collaborative marketing opportunity. The
BID has budgeted $5,500 for marketing efforts this year.
Goal/Action Item:
Is this a repeat item?:
Explain what change has been made to justify bringing it back to Commission:
Amount Requested: Budgeted Item:
$1,400 Yes No N/A
Fund(s) or Account(s): Budget Amendment Needed:
Yes No N/A
Recommended Motion:
I move to approve participation in the Livability Magazine advertisement in the amount of $1,400
Approvals: Name the Policy/Ordinance Followed:
Immediate Division
Head
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Information
Technology
Other Division Heads
Communication
Legal Review
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Muskegon Lakeshore
MICHIGAN
L I V A B I L I T Y. C O M / M I / M U S K E G O N MEDIA KIT 2026
Leverage
Livability.com
to attract talent,
tourism and
investment.
s p o ns o r e d b y the mus k eg on l a k e s hor e ch a mb e r of comme rce
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a message from the muskegon lakeshore chamber of commerce
“Livability magazine—both in print and online—continues to be one of our strongest platforms
for highlighting the Muskegon Lakeshore! Engaging storytelling helps attract new residents,
talent, and visitors while reinforcing the momentum we’re building as a community.
By investing in this publication, Chamber Members help elevate our region’s profile and
demonstrate the exceptional quality of life and opportunity found only in Muskegon.”
– Rachel Gorman, President and CEO, Muskegon Lakeshore Chamber of Commerce
The Muskegon Lakeshore area thrives when businesses, families and professionals choose to invest in our
community, and we are committed to sharing our unique attractions and enviable quality of life with those
searching for them. That’s why the Muskegon Lakeshore Chamber of Commerce has once again partnered with
Livability Media to create a powerful marketing campaign that positions our community as a premier destination
to live, work, visit and do business.
Livability Media specializes in connecting people with communities. Their curated digital and print campaigns
capture the heart and soul of vibrant communities like ours, reaching the very people our community aims to
attract. Through captivating stories and stunning visuals, their team of content creators showcases the exceptional
lifestyle, amenities and economic advantages our community offers.
Through a multiyear print and digital program:
• The Muskegon Lakeshore area is featured prominently on Livability.com, a national website attracting millions
of visitors annually.
• Key audiences receive a high-quality print publication and access to the interactive digital magazine,
Livability Muskegon Lakeshore, Michigan.
• Targeted social media campaigns generate interest in Muskegon’s incredible amenities, career opportunities
and business climate.
Our Livability Media representative, Ben Thevenet, will be in touch
to discuss how Livability can help your business thrive in the Muskegon
Lakeshore area. Please feel free to contact him at [email protected]
or at 615-771-5552 to schedule an in-person or Zoom meeting.
Help us reinforce your brand to local business owners, community
members, newcomers and visitors in the Muskegon Lakeshore area!
RACHEL GORMAN
President and CEO
Muskegon Lakeshore Chamber of Commerce LIVMEDIA.COM | LIVABILITY.COM l (615) 850-0300
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about us
Livability
MEDIA
For 30 years, Livability has worked with hundreds of communities
developing content marketing programs showcasing why they are
a great place to live. Today, we are one of the leading online
resources used for researching communities. We serve as
trusted partners to cities, businesses and economic
development organizations nationally.
annual top 100 best places to live
Our annual Top 100 Best Places to Live list has made Livability a recognized brand and
industry leader in the talent attraction space. Each year, Livability’s editor-in-chief
collaborates with leading data experts to select criteria and weigh more than 40 data
points to rank more than 2,000 cities in our quest to determine the best places to live in the
U.S. The list attracts millions of page views annually from visitors nationwide and has been
cited by CNBC, MarketWatch, realtor.com and countless local media outlets coast to coast.
As seen on:
custom research
• We distribute our research findings via periodic white paper releases throughout the year.
• Livability Media is a leader in the talent attraction space, producing content driven by
the key interests of top prospects for relocation. Learn more with our targeted research
on where Americans are living and what motivates them when it comes to moving.
• We partner with Ipsos, a leading international market research firm, to study relocation
habits and glean relevant, data-driven knowledge to inform our work.
podcast
Listen to Inside America’s Best Cities with host Amanda Ellis, editor-in-chief of
Livability.com, as she delves into talent attraction and economic development topics,
explores some of America’s hidden gems and highlights the people behind the scenes
who make an impact on communities and their livability.
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Your INTEGRATED
MARKETING PROGRAM
Print Online
HIGH-QUALITY PRINT MAGAZINE NATIONAL EXPOSURE ONLINE
• Mirrors national business and lifestyle • Your advertising program includes prominent
publications in design and content to create presence within your city pages of Livability.com,
a credible, outbound marketing vehicle which features articles, photos and graphics that
showcase what’s great about living in the Muskegon
• Allows the region to be more effective at
Lakeshore area. The content is cross-promoted
promoting key industries and talent attraction
throughout the full website, including the
• Reflects changes in reader habits with more
homepage, article categories and your state page.
visuals, more graphics and more engaging
• Content about your community, including your
editorial content
advertisement, featured on Livability.com.
• Brand association with a nationally recognized
Most consumers begin their
website that spotlights communities and their
search for relocation and MAGAZINES innovative companies, entrepreneurs and
No. 1
ARE THE
travel information online.
quality of life.
Content that can reach
and engage the right • Responsive design that provides an optimal
target audience through MEDIUM DRIVING viewing and interactive experience.
ONLINE SEARCHES.
both inbound search and
Source: Facebook
outbound promotion is vital.
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Digital Premium
INTERACTIVE DIGITAL MAGAZINE SPONSORED CONTENT AND
BRAND STORIES
• Allows users instant access
Display
to your content whenever ONLINE DISPLAY ADS • Custom content products
and wherever in both print and digital
formats
• Contains links throughout
Display ads will link to your
that direct readers to more • Content, photography and
website, expanding reach and
information about content editing services overseen
branding opportunities. One of
and advertisers by in-house editorial team
these display ads is included in
• An effective, easy-to-share your integrated media package. • High-quality marketing tool
tool for talent recruitment that includes overrun copies
• Billboard
and tourism • Stand-alone digital format
• Half-Page
• Interactive ad index that with a unique URL,
clicks through to your • Medium Rectangle optimized for paid
print advertisement • Leaderboard promotion efforts
RESEARCH
GUIDES OUR
CONTENT
DEVELOPMENT
Download the latest surveys
at livabilitymedia.com/
white-papers
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THE POWER of
Livability Media publishing
programs include highly targeted
print distribution campaigns.
PRINT DISTRIBUTION
1 INFO REQUESTS Relocation Reach
A key publication focus
2 CHAMBER MEMBERS is to attract newcomers,
visitors and qualified
3 TRADE SHOWS
talent to your community,
4 ECONOMIC DEVELOPMENT ORGANIZATIONS/SITE SELECTORS showing them what’s
great about living and
5 HEALTH CARE PROVIDERS AND HOSPITALS working here. The
LIVABILITY MEDIA 6 Muskegon Lakeshore
UTILITY COMPANIES AND MANUFACTURERS
Distribution Chamber of Commerce
CHANNELS 7 SCHOOLS AND COLLEGES / UNIVERSITIES utilizes this publication
as a recruitment tool,
8 HOTELS AND AIRPORTS
inserting copies into
9 FINANCIAL INSTITUTIONS
mailed packets,
emailing the digital
10 REAL ESTATE edition, and making
copies available at
11 PROFESSIONAL OFFICES / PUBLIC PLACES
expos and conferences.
Do You Want Copies
FOR YOUR OWN RECRUITMENT USAGE?
Two additional ways you can help promote your community and organization.
1. ADD A LINK TO YOUR WEBSITE
Does your website have a section explaining why your community is such a great place to live and work?
Add a URL link that connects to the city and state pages on livability.com to give your prospects added insight
into our community.
2. SHARE WITH TALENTED PEOPLE ALREADY HERE BY DISTRIBUTING MAGAZINES
Community pride and personal connection are key elements in talent attraction – and talent retention.
Distribute copies as an ambassador and inspire others to see why you are proud to live and work in this community –
and perhaps attract professional colleagues, friends or family who live outside our borders.
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Digital
Marketing
TO A NATIONAL
AUDIENCE
Livability.com is telling the story of the Muskegon Lakeshore
area, expanding a national audience in new and different ways
with relevant content about the benefits of living in and doing
business in Muskegon.
• Original content
• Data-driven lists and rankings
• Focus on economic development,
talent recruitment and quality of life
Exposure on Livability.com offers a wide variety of digital content touch points reinforcing the Muskegon Lakeshore
area’s status as a great place to live and do business. The Livability audience is young, educated and affluent. Livability
offers wide opportunities to trigger their interest year-round through quality content and effective content promotion.
ANNUAL TOP 100
BEST PLACES TO LIVE
Where are the best cities in America to create a
life you love, even if you’re an average earner?
Our list’s big differentiator is affordability. We
take it seriously: Only cities with a median home
value of $500,000 or less have a shot at making
our best places list.
Visit livability.com to see who’s on the list
this year.
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Content Marketing
PREMIUMS
Showcase your brand and extend your reach in print,
online and via social media. Content marketing is a
way for you to engage your audience by giving them
legitimate information they want while positioning
you and your brand as a trusted resource.
sponsored content
This is not your grandfather’s brochure. It’s a state-
of-the-art magazine-within-a-magazine – about
your business or a particular aspect of your business.
It will reach your audience in print, online and via
social media – capitalizing on the content marketing
trend that has been embraced by large and small
brands everywhere. Our sponsored content program
uses the power of engaging editorial, photography
and illustration to capture reader attention and give
you multiple ways to reach them.
brand stories
So you’d like to see a story about your business?
Well, there’s a way to make that happen. A Livability
Media Brand Story specialist will collaborate with you
on an article idea to interest the audience you want to
reach. Then a Livability writer will research and write
the article and a Livability designer will format it in the
overall tone and style of all other Livability articles.
Brand Stories are written in a style that’s not overly promotional or
self-serving. Today’s readers don’t have time for that and millennials
in particular are wired to sniff out and reject obvious sales pitches.
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Digital PREMIUMS
Expand your reach and brand through additional online opportunities.
Ask your sales representative for more information.
online category sponsorship
This opportunity includes recognition with a custom sponsor text ad on
the city landing page, plus one exclusive ad unit on all articles within your
BILLBOARD
chosen category. Your ad will also rotate throughout the city section as
LEADERBOARD
general placement. Choose one of the following categories: Experiences &
Adventures • Food Scenes • Healthy Places • Affordable Places to Live • Where
HALF to Live Now • Education, Careers & Opportunity • Love Where You Live.
PAGE
premium statewide exposure
MEDIUM
RECTANGLE
These positions display on your state page, statewide articles and
selected city pages, reaching visitors who search for information about
various locations within the state.
premium display ad sizes
Upgrade your standard leaderboard or
medium rectangle display ad to a premium
display ad size for greater impact:
• Billboard: Fills top-of-page
horizontal position
• Half-Page: Fills dominant vertical position
adhesive banner sponsorship
The Adhesive Banner display ad is positioned across the bottom of the
ADHESIVE BANNER
page and visible as the user scrolls. One of five positions available, ads
will rotate on city landing and article pages.
digital magazine sponsorship
This opportunity includes a Billboard or
Leaderboard, a bottom Adhesive Banner and site
recognition as the digital magazine sponsor linking
directly to your website. One standard or premium
sponsorship is available per digital magazine.
video sponsorship
Be the exclusive sponsor of your community’s Livability video. Your
logo will be featured at the beginning and end of the video, and also be
recognized on the site as the sponsor.
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PRODUCT SPECIFICATIONS
Print Sizes
TWO-PAGE FULL-PAGE 2/3
SPREAD BLEED VERTICAL
BLEED
FEATURE
JUMP
Bleed size: 16"w x 11.125"h Bleed size: 8.125"w x 11.125"h Bleed size: 16"w x 5.625"h Bleed size: 5.28"w x 11.125"h
Trim: 15.75"w x 10.875"h Trim: 7.875"w x 10.875"h (left/right side & bottom) Trim: 5.03"w x 10.875"h
Live area: 15.25"w x 10.375"h Live area: 7.375"w x 10.375"h Trim: 15.75"w x 5.5"h Live area: 4.53"w x 10.375"h
(.25" on each side of the gutter) Live area: 15.25"w x 5.25"h
(.25" on each side of the gutter)
1/3
1/3 1/4
VERTICAL HORIZONTAL 1/3
1/2 BLEED BLEED
HORIZONTAL 1/2 1/2
BLEED
Bleed size: 8.125"w x 5.625"h Bleed size: 3.06"w x 11.125"h Bleed size: 8.125"w x 3.125"h 1/3 HORIZONTAL 1/3 VERTICAL
(left/right side & bottom) Trim: 2.81"w x 10.875"h (left/right side & bottom) 4.125"w x 4.625"h 1.937"w x 9.375"h
Trim: 7.875"w x 5.5"h Live area: 2.31"w x 10.375"h Trim: 7.875"w x 3"h
Live area: 7.375"w x 5.25"h Live area: 7.375"w x 2.75"h 1/2 HORIZONTAL 1/2 VERTICAL
6.5"w x 4.625"h 4.125"w x 6.5"h
Online Sizes
BILLBOARD
Desktop/Tablet: 970 pixels wide x 250 pixels high
Mobile: 320 pixels wide x 50 pixels high
1/4
LEADERBOARD 1/8
Desktop/Tablet: 728 pixels wide x 90 pixels high
Mobile: 320 pixels wide x 50 pixels high 1/8 HORIZONTAL
3.16"w x 2.225"h
HALF-PAGE
Desktop/Tablet: 300 pixels wide x 600 pixels high 1/4 VERTICAL
Mobile: 300 pixels wide x 250 pixels high 3.167"w x 4.625"h
MEDIUM RECTANGLE
Desktop/Tablet/Mobile: 300 pixels wide x 250 pixels high QUESTIONS?
Contact your
ADHESIVE BANNER sales rep or email
Desktop/Tablet: 970 pixels wide x 90 pixels high [email protected]
Visit our Ad
Mobile: 320 pixels wide x 50 pixels high
Resource Center at
livabilitymedia.com/
advertising.
Page 37 of 43
DIGITAL SUBMISSION GUIDELINES
Submit materials or print-ready ads via FTP, email or disk/USB drive as noted below.
For questions or more information, contact Livability Media via email at [email protected] or visit our Ad Resource Center at
livabilitymedia.com/advertising.
VIA FTP: HTTP://FTP.JNLCOM.COM/LOGIN VIA EMAIL: [email protected]
Username: ads Include business name, magazine name and ad size in your email
Password: client message. Compress your files into a single compressed,
Upload files and complete the contact information form. Once files self-extracting file. We can only accept file sizes less than 10 MB.
are uploaded, a message indicating a successful transfer will be
posted. Detailed FTP instructions are available from your sales rep.
Ads Produced by Livability Media Rich Media/Animated Online Ads
Basic typesetting and layout are included in rate. Custom production will be • Formats: HTML5 or animated GIF or agency script
subject to additional charges. • Visit https://www.livabilitymedia.com/html5 for more information
A color PDF proof will be sent for approval prior to publication. on how to set up your HTML5 ad. Note its html file must be named
Supplied files, photo/logo scans, images and artwork must be: index.html.
• Scanned/created at 300 dpi or higher to size. (Photos or logos • 300 dpi resolution preferred
from websites cannot be accepted due to low print quality.) • GIF Files: No larger than 200KB
• Set up as grayscale or CMYK.
• No Flash allowed
• Saved as high-resolution TIFF, JPEG, EPS or PDF files.
• Max Length: 15 sec
• Max Rotation: 3
Print-Ready Submitted Ads • Linking URL provided separately. Must be https (not http). May
• Print ad must be submitted as a high-resolution (300 dpi) PDF (PDF/X-1a). include a Google Analytics UTM tag for tracking.
• The publisher is not responsible for enhancing advertisers’ digital • 3rd-party click tracking: May include 1x1 impressions-counting or
files or resizing to match the ad space purchased. click-counting pixel, or code embedded in HTML5 script
• For aesthetic purposes, any ads submitted without a defined border
[on a white background] will have a thin rule added by the publisher Static Online Ads
to define the perimeter. A proof of the ad with the modification will
be sent for reference. • Formats: JPEG image, PNG image, static GIF image or agency script
• If any additional work is necessary or if files deviate from the size • 300 dpi resolution preferred
or specifications on this form, the files will be rejected and must • Agency script must use https (not http)
be resubmitted. Please proof your ad carefully before submission.
Resubmitted files will be subject to a $50 processing fee. • No larger than 200KB
• Any extra charges incurred by the publisher due to problems • Click-through link must be https (not http). May include a Google
with supplied files will be billed to the advertiser with a detailed Analytics UTM tag for tracking.
explanation of the problem. • 3rd-party click tracking: May include 1x1 impressions-counting or
click-counting pixel
ADVERTISING OPERATIONS
PROOFING POLICY Office: 615-771-0080
We do not provide a proof for ads we do not produce. It is [email protected]
understood that the files are set up as the advertiser intended 6550 Carothers Pkwy, Suite 420
and were approved prior to submission to the publisher. Franklin, TN 37067
www.livabilitymedia.com
Page 38 of 43
[email protected] • 615-850-0300
6550 Carothers Parkway, Suite 420, Franklin, TN 37067
Page 39 of 43
LIVABILITY MUSKEGON LAKESHORE, MICHIGAN 2026 print rate sheet
VOL . 8, FREQUENC Y: A NNUA L
PREMIUM INTEGRATED RATES
ANNUAL RATES NET
Four Full Pages (Consecutive, Two 2-Page Spreads)
with Leaderboard..............................................................$19,100
Gatefold (Front, Back, Interior)
with Medium Rectangle ....................................................$15,385
Two-Page Spread (Opening, Center)
with Leaderboard..............................................................$11,670
Feature Jump Sponsor
with Leaderboard ..............................................................$9,130
Back Cover - Full Page
with Medium Rectangle .....................................................$8,200
CONTENT PLACEMENT SPONSOR
Inside Front Cover - Full Page Full Page - with Medium Rectangle........................................$6,960
with Medium Rectangle .....................................................$7,950 Choose from: Upfront Article 1, Upfront Article 2, Upfront Article 3,
Inside Back Cover - Full Page Quality of Life, Business Climate (3), Health & Wellness, Talent,
Community Profile, Economic Profile
with Medium Rectangle......................................................$7,705
Page One - Full Page 1/2H Bleed - with Leaderboard..............................................$4,650
Choose from: Quality of Life, Business Climate, Health & Wellness, Talent
with Leaderboard ..............................................................$7,210
Facing Inside Back Cover - Full Page 1/4H Bleed - with Medium Rectangle.....................................$3,195
Choose from: Community Profile, Economic Profile
with Leaderboard ..............................................................$6,960
Table of Contents 1, Table of Contents 2 - Full Page
with Leaderboard ..............................................................$6,960
BRAND STORIES
Facing Online TOC – Full Page
2 Full Page Spread with Online Homepage Display Ad .......$13,155
with Leaderboard ..............................................................$6,960
Full Page with Online Homepage Display Ad ........................$9,190
Following Online TOC – 1/3V Bleed
with Medium Rectangle .....................................................$4,510
SPONSORED CONTENT SECTION
GENERAL INTEGRATED RATES Choice of Full or Digest Size 8-Page 16-Page
ANNUAL RATES NET Print a a
Stand-Alone Digital Magazine a a
Two-Page Spread with Medium Rectangle..............................$10,180 Online Medium Rectangle Display Ad a a
Full Page with Medium Rectangle......................................... $6,215 1,000 Overrun Copies a a
Marketing Landing Page a a
Two-Thirds Vertical Bleed with Leaderboard........................$5,685 Digital Content with Promotion a a
Half-Page Vertical with Leaderboard.......................................$4,945 $24,700 $38,700
Half-Page Horizontal with Leaderboard......................................... $4,200 Brochure Paper/Stock Upgrade
Third-Page Vertical with Medium Rectangle......................... $3,705 2,500 Overrun Copies +$2,500 +$4,405
Third-Page Horizontal with Medium Rectangle.................... $3,705
Quarter-Page Vertical with Leaderboard..............................$2,960 6550 Carothers Pkwy, Suite 420,
Franklin, TN 37067
Eighth-Page Horizontal with Medium Rectangle..................$2,220
[email protected]
Additional Advertiser Listing.................................................. $200 615-850-0300
Page 40 of 43
2026 digital rate sheet ONLINE SIZES
BILLBOARD
Livability Media LEADERBOARD
BILLBOARD
LEADERBOARD
DISTRIBUTION CHANNELS HALF-PAGE
HALF
PAGE
1 INFO REQUESTS MEDIUM
RECTANGLE
MEDIUM
2 CHAMBER MEMBERS RECTANGLE
3 TRADE SHOWS
ADHESIVE
4 ECONOMIC DEVELOPMENT ORGANIZATIONS/SITE SELECTORS BANNER ADHESIVE BANNER
5 HEALTH CARE PROVIDERS AND HOSPITALS
6 UTILITY COMPANIES AND MANUFACTURERS STANDARD ONLINE DISPLAY ADS
7 SCHOOLS AND COLLEGES / UNIVERSITIES CITY/REGIONAL PAGES
8 HOTELS AND AIRPORTS Billboard.................................................................................. $2,400
Half Page................................................................................. $2,400
9 FINANCIAL INSTITUTIONS
Leaderboard........................................................................... $1,200
10 REAL ESTATE Medium Rectangle.................................................................. $1,200
11 PROFESSIONAL OFFICES / PUBLIC PLACES Adhesive Banner..................................................................... $2,500
RUN OF STATE
Billboard.................................................................................. $4,800
Reserve your Half Page................................................................................. $4,800
Leaderboard........................................................................... $2,400
MAGAZINE TODAY! Medium Rectangle.................................................................. $2,400
Adhesive Banner..................................................................... $5,000
• Complimentary copies will be provided to you for marketing
your business.
CATEGORY SPONSORSHIP.....................................$5,000
• Additional copies are available to advertisers for the cost of
Choice of: Experiences & Adventures • Food Scenes
shipping and handling.
Healthy Places • Affordable Places to Live • Where to Live Now
Education, Careers & Opportunity • Love Where You Live
Magazines 10 25 50 100 200 300 300+
Site Sponsor Recognition a
Shipping $15 $25 $45 $60 $86 $105 $1.50 each Half Page (Adhesive) a
& Handling + S & H Half Page (General Rotation) a
DIGITAL MAGAZINE SPONSORSHIP.................$5,000
ADDITIONAL INFORMATION & PAYMENT TERMS Billboard a
Submitted online display ads may be updated throughout the year at Adhesive Banner a
$50 per submission. Site Sponsor Recognition a
Find additional information regarding submission of print and online
materials on the Digital Submission Guidelines form or online at DIGITAL BRAND STORY............................................$4,000
livabilitymedia.com/advertising. Included in ENewsletter...................................................... $500
Payment is required with contract. http://livability.com/payment Web Brand Story PDF File................................................... $250
6550 Carothers Pkwy, Suite 420, VIDEO SPONSORSHIP ..............................................$7,500
Franklin, TN 37067 Be the exclusive sponsor of your community’s Livability video. Your
[email protected] logo will be featured at the beginning and end of the video, and
615-850-0300 also be recognized on the site as the sponsor.
Page 41 of 43
Agenda Item Review Form
Muskegon Lakeside BID/CIA
Commission Meeting Date: April 7, 2026 Title: Small Business Week Happy Hour
Submitted by: Isabela Gonzalez, Development Department: Economic Development
Analyst
Brief Summary:
Consideration of sponsorship for Small Business Week happy hour event.
Detailed Summary & Background:
In recognition of Small Business Week (May 4–7), staff is proposing a small business happy hour event
to be held on May 6 from 5:30 PM to 7:00 PM at Wonderland Distilling in Lakeside.
Staff has coordinated with Wonderland, who have offered to host the event in their main restaurant
space, with use of the barrel room included. They have also offered a $1 discount on drinks for
attendees and $100 off a trio dip platter. The platter would cost $200 total.
Staff is requesting consideration of sponsorship from the BID to cover the cost of the appetizer for the
event. The Lakeside BID logo would also be included on event marketing materials.
Goal/Action Item:
Is this a repeat item?:
Explain what change has been made to justify bringing it back to Commission:
Amount Requested: Budgeted Item:
$200 Yes No N/A
Fund(s) or Account(s): Budget Amendment Needed:
Yes No N/A
Recommended Motion:
I move to approve sponsorship of the Small Business Week happy hour appetizer in the amount of
$200.
Approvals: Name the Policy/Ordinance Followed:
Immediate Division
Head
Information
Page 42 of 43
Technology
Other Division Heads
Communication
Legal Review
Page 43 of 43
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