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                                          Introduction
                          Downtown/Lakeshore Redevelopment Plan
               


The Downtown/Lakeshore Redevelopment                members of the City and regional
Plan presents a pragmatic, results-oriented         business, governmental, institutional,
strategy for the revitalization and                 banking, investment, development,
redevelopment of Downtown Muskegon                  educational, entrepreneurial, and
and adjoining Muskegon Lake waterfront.             residential communities;
As a framework for action, realization of the
plan requires long-term commitments of                Business owner, neighborhood, City
focused resources, time, and public                 official, and City staff workshops;
support.
                                                      Downtown shopper and patron surveys
The plan focuses on specific steps and              (215 individuals were surveyed);
actions necessary to accomplish goals that
define a desired future for Muskegon's                A telephone survey of 450 households
Downtown.  Those goals include:                     within the Downtown's market area as
                                                    defined by the shopper and retail patron
     Establish a framework for investment in        surveys;
   Muskegon's Downtown core;
                                                      A physical analysis of Downtown
     Enhance the viability of existing assets       Muskegon which included an
   and opportunities;                               examination of land use, pedestrian and
                                                    vehicular circulation systems,
     Create a 365-day-a-year Downtown;              concentrations of activity, and of
                                                    primary Downtown facilities; and
     Develop portions of the City as a
   regional employment center;                        A retail market analysis that determined
                                                    general market conditions and
     Enhance the productive interaction of          identified the market potential for retail,
   the various assets;                              service, and other redevelopment
                                                    activities.
     Develop portions of the City as an
   entertainment and visitor center;

     Improve the City's image; and

     Improve links between the core
   Downtown and waterfront.

The plan is a framework for action that is
supported by findings and
recommendations based on:

     Perceptions of the City's past, present,
   and potential future, as shared by



Downtown/Lakeshore Redevelopment Plan
City of Muskegon                                                         1     1



                                         Introduction
                      Downtown/Lakeshore Redevelopment Plan
                


                        Downtown/Lakeshore Redevelopment Plan
 1. Introduction                               5. Market Analysis

 Presents a plan overview.                     Presents a detailed overview of
                                               commercial use patterns, attitudes and
 2. Issues, Assets, and Opportunities          perceptions, and the demographic and
                                               socio-economic issues relevant to the
 An overview of issues, assets, and Downtown.  The market analysis
 opportunities relevant to the City and component provided a pragmatic basis for
 Downtown as identified during the Downtown enhancement, redevelopment,
 planning process.  The plan defines issues and plan implementation actions.
 as those aspects or features of the
 Downtown that are perceived as 6. Proposed Projects
 problematic if not addressed or resolved.
 Assets and opportunities are those aspects Describes a variety of completed,
 and features of the Downtown that are proposed, and in-process projects that can
 perceived as positive, vital components of benefit Downtown development and
 the City's past, present, and potential redevelopment efforts.  It also describes
 future.                                       other projects that will enhance the
                                               Downtown and assist in an on-going
 3. Goals                                      process of building Muskegon as a regional
                                               focal point.
 An overview of goals for enhancing the
 Downtown established during the early 7. Physical Design Considerations
 phases of the planning process.
                                               Provides a range of recommendations for
 4. Defining a Manageable Downtown             physical maintenance and improvements
                                               within the Downtown.
 Delineates a core Downtown consisting of
 four distinct functional centers in which 8. Implementation Actions
 specific development and redevelopment
 activities should be focused.                 Describes specific means and methods that
                                               should be used in the process of
                                               implementing the plan.

The plan offers a variety of exciting              past planning and development initiatives
concepts and challenges that are based on          rather than overlooking them.  As a
some of the finest urban assets and                framework for action, realization of the plan
opportunities found in West Michigan.  The         requires long-term commitments of focused
plan retains historic aspects of Downtown          resources, time, and public support.
Muskegon, and blends those aspects with
contemporary ideas.  Moreover, it builds on



Downtown/Lakeshore Redevelopment Plan
City of Muskegon                                                           1     2



                                         Introduction
                      Downtown/Lakeshore Redevelopment Plan
             


Over time, City leaders, staff, and the
public will be faced with difficult decisions
regarding the expenditure of public
resources.  "Should economic development
resources be concentrated on the
revitalization of a core Downtown, or
should all projects be considered on an
equal basis regardless of location and
Downtown impact?"  In response to such
questions, this plan recognizes that
Muskegon comprises more than just a
Downtown, and that all areas of the City
are important.

However, one might view the Downtown
as the "heart" of the City, providing life to
the community and region as a whole.
Accordingly, one must ask; "what are the
long-term implications of failing to sustain
the Downtown?"

























Downtown/Lakeshore Redevelopment Plan
City of Muskegon                                         1     3