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                                                 Goals
                        Downtown/Lakeshore Redevelopment Plan
             


Nine goals associated with Muskegon's                 Goals are statements that answer the
Downtown and lakeshore were established               questions:
during the early stages of the planning
process.  These goals are based on input                   "What should Downtown Muskegon's
provided during public, elected and                       future be?"
appointed official, and City staff workshops;
one-on-one interviews; and Downtown                        "What needs to be done to attain that
shopper and telephone surveys.                            future?"

These goals describe general destinations or          The proposed projects, physical design
conditions Downtown Muskegon should                   considerations, and implementation
reach or attain. They provide a vision for            recommendations described in Sections 6,
the Downtown, to be achieved through a                7, and 8 of this plan are specific statements
comprehensive enhancement and                         describing the means and methods by
redevelopment program.                                which the above goals can be
                                                      accomplished or attained.

                                       Summary of Goals
      1. Establish an acceptable 6. Create a 24-hour Downtown through
         framework in which public and               the development of appropriate uses
         private investment in the core of           and activities.
         the City for the foreseeable future
         can focus.                              7. Develop the Downtown as the regional
                                                     employment center, and expand the
      2. Enhance the viability of existing           current employment base.
         assets.
                                                 8. Develop the Downtown as the
      3. Enhance synergism or sharing of             entertainment center of Muskegon
         customer and patron bases among             County and the West Michigan
         current and future activities and           Central Shoreline area.
         uses.
                                                 9. Undertake physical enhancements
      4. Improve the linkage between the             which improve the image of
         established core of activity and            Downtown through the creation of
         waterfront.                                 landmark/reference points and
                                                     viewscapes; and implementation of
      5. Create a 365-day or full year               improved landscape designs,
         Downtown.                                   pedestrian lighting, and coordination
                                                     signage.
Achievement of any or all of the goals will           limited resources, aggressive marketing,
require the establishment of strong public-           and public support.
private partnerships, targeting of limited
public and private resources, leveraging



Downtown/Lakeshore Redevelopment Plan
City of Muskegon                                                                3     1